Hannah Tjaden and I designed the identity and website for the Swiss Art Trading Association. As an a collective body of living and practicing art dealers, the association facilitates the movement of art in Switzerland.
For the identity we wanted to highlight movement, openness and the additive nature of art dealing while also emphasizing the malleability of that process as it is renegotiated through the individual practice of each member.
The result is a constellation of letters loosely based on the outline of Switzerland, that when added together form the abbreviation of the association. As a typeface we chose Fluxisch Else, a digitization of Univers based on scanned leavelets of the Fluxus movement.